You worked hours on end to develop a good idea or you just wrote hundreds of lines of code for the application that will revolutionize the market.
You followed investor advice and apparently everything is ready to go. But the work is still not finished and if the goal is to succeed, then it is just beginning.
STARTUPS assume that marketing is only necessary when they reach the point of return on investment. They focus on development and design and forget that without a marketing strategy, no one will see what they have lost hours developing.
Marketing should be part of your business right from the start.
And this is a challenge that not all 'traditional' marketing companies know how to manage.
Marketing for Startups encompasses a whole new approach.